Brooks Transcend Launch

What if we sent 400 space ships to runners across the world to announce a futuristic running shoe?

Brooks was premiering an all new shoe, the Transcend, and they were looking for a way to share it with running influencers around the world. Hailed as a revolutionary and futuristic piece of footwear, we wanted to create a shippable shoebox that looked like it came out of the Star Wars universe.

We came up with the Transcend 1 Space Pod and we souped it up with motorized doors, motion sensing LEDs, an audio system and even a miniature flat screen that seemed to allow a look inside the craft as a futuristic captain extolled the virtues of the shoe.

Over 400 of our space pods were deployed across North America and Europe. As we hoped, runners who received them were pretty thrilled and our spaceship got written up in Runner's World, The New York Times, Complex and in the blogs of many, many runners.